SEO : What is SEO optimization?

Surely you have heard about the search engine promotion of the site. Even if this wording is unfamiliar to you, then you are well aware that there are search engines (Yandex, Google, Rambler and others) that give users lists of sites in response to input requests (for example, “renting an apartment”, “delivering meals to the office” or “hotels near Moscow”). Moreover, some sites come out on top in the search engine, and some can be found only by scrolling through several pages. 

It is search engine promotion (or, as it is also called, search engine optimization of a site) that serves to ensure that your site reaches the best places, i.e. in TOP. More scientifically, search engine optimization (search engine promotion, website promotion, SEO – SearchEngineOptimization) is a set of measures to increase the position of a site in the results of search engines for pre-selected queries.