SEO : What is SEO optimization?
Why does your company need SEO optimization?
If in the recent past the Internet was used primarily for information search, today the situation has changed a lot. The constant increase in the number of Internet users, new technologies (communication with the target audience through the site, online payment systems, the ability to order on-line, etc.)For example, the boom of online stores definitely indicates that skillfully used Internet technologies bring stable profits to website owners.
According to statistics, the number of Internet users is growing every year, today more than a third of Russians use the Internet. Moreover, this particular audience is very attractive for business, as She has a high solvency. Think about it, thousands, and perhaps tens and hundreds of thousands of people daily are looking for your products, but they are finding competitors’ products! And all because more efficient competitors have already taken the best places in the search engine results. You can also take these “places under the sun” – for this you need to start search engine optimization site.
Why does a site need to be in first place in search engines?
There are several reasons for this. Firstly, top places in search engines can be compared with prestigious areas of the city. Typically, the client receives the first impression of the company before visiting the organization, finding out where it is located. The more prestigious the area, the greater the confidence the client has, and, accordingly, the greater the chance that he will choose you. The stereotype works: if a company is located in the very center of the city, then this company prospers. Similarly, this stereotype works with SEO promotion. Sites in the TOP are, as a rule, the most respected sites.
Secondly, a good location attracts a much larger number of visitors. More than 95 (!) Percent of users will pay attention to sites located in the first ten positions (TOP-10, i.e., the first page of issue). If the search engine gives the company’s website on the fourth page and beyond, then less than 2 percent of users will have the patience to scroll down to this page.
Therefore, the higher the site in the TOP, the more traffic it will have. We recommend you to be in the TOP 5 search results for the most important queries.
Why is it important to choose the right list of queries?
Of course, search engine optimization is a very effective way to attract customers, but with one caveat: professionals must follow it. And the point here is not so much that inept optimization can cost penalties to your site, but that the number of visitors to the site will increase, but the number of buyers will not. In order for the promotion to give the best result, it is necessary to determine the list of promotions and the promotion strategy .
Why not advancing in search engines is harmful?
There are situations when the user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for additional information. Then the user searches for sites or contacts of these organizations. In such a situation, few will open the city telephone directory or call the information service to find out information. Most will look for information on the Internet. And if the site is not SEO-optimized, then the user most likely simply will not find information about the company on the Internet! Today’s Internet user is extremely spoiled and not used to spending a lot of time searching. He will not find you – he will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose customers who already wanted to contact you, but simply could not do this.