SEO : WEBSITE OPTIMIZATION. OVERVIEW OF METHODS AND TECHNIQUES
Website optimization implies a set of works to achieve high positions in search results and attracting quality traffic. All works are divided into external and internal. Internal seo optimization is aimed at improving the site: eliminating technical errors, working with navigation, usability and content. External search engine optimization is aimed at obtaining high-quality incoming links and improving the visibility of the site on the network.
Both types of work are important. If you conduct only external work and attract users to the site without internal optimization, then there will be traffic, but conversion will not. Intricate navigation, slow speed or re-optimized texts will scare away visitors and they will quickly leave the resource. If you deal only with internal optimization, then traffic growth and getting to the top will be slow. You will have a great resource that no one visits.