When choosing keywords, consider the amount of search in them, their complexity, relevance and popularity of each word. Use keyword tools . For a limited budget, you can opt for free tools like Google’s Keyword Planner.
Keep in mind that targeting all your keywords at once is a waste of time. You’ll drive traffic faster if you use words with lower competition. And the faster you attract traffic, the faster your store will become famous, and your chances of a high position in search results will increase.
Also pay attention to the keywords of competitors . In most cases, they have already worked on SEO and the semantic core, so study their sites and keyword strategies, as well as how they present their brand as a whole. Pay attention to their popular products and the main page. Observing competitors, you will imagine which keywords bring the most profit.
2. Long key phrases
These are key phrases containing at least three words. They are more accurate, and most people use them when they are looking for something specific.
See what specific keywords the search bar offers? These are what you need. Be as precise as possible: indicate the color, size or type of your product.
3. Unique and compelling metadata for every page
The length of the meta-title should not exceed 60 characters, and the length of the meta-description – 160.
4. ALT tags for images
Paste keywords and descriptions in ALT tags
5. Homepage Optimization
Structure the navigation bar. Add attractive images (with ALT tags) of your product with textual explanations and links to the most popular products or services. Add a headline containing your top keywords, and be sure to include your location.
6. Product Page Optimization
- Unique descriptions. Work on a meaningful description of no more than 1000 words for each product. It is worth mentioning its size, features and colors, provide customer reviews and answers to frequently asked questions. See product descriptions on Amazon for an example.
- Customer reviews. Reviews by their nature contain keywords, including long key phrases. Each new review refreshes your content and increases the number of words on the page, and search engines love relevant and long content. Also, reading reviews, buyers spend more time on the page, and the bounce rate is reduced.
- Pages of products that are not in stock. Even if the 404 creative page does not annoy visitors, search engines still don’t like broken links. Therefore, leave the page as is, indicating that the product is not in stock. On it you can mention other similar products and set up an email alert on the receipt of goods on sale.