Design Tips for a Successful Website

Use well-known models (if the user does not understand how to use the site menu, then he is unlikely to take time for its contents).

Create a visual hierarchy (show the user what’s most important and clearly separate the blocks of text to make viewing easier).

Do not complicate (if something can be done even easier – do it).

3. The presence of style. A good site matches the company’s existing marketing materials, corporate colors and values. At the same time, the laws of composition are observed on it and it is reasonable to use empty space. It awakens the necessary feelings from the user: reliability, joy, confidence, compassion – depending on the goals of the company.

4. The quality of the content. It consists of two indicators: the readability of the utility. If useful content is unreadable, then the user will never know how valuable it was. At the same time, uninteresting content that is not useful will not save even the best design.

5. Can you trust this site? The corporate site, where only the email address is specified as the means of communication, causes distrust among users. Blogs about which authors are not known, seem unreliable. Stores that do not say anything about payment and delivery methods do not receive orders. Therefore check:

  • Is it clear who owns the site?
  • Is the company logo visible?
  • Are detailed contact details provided: postal address, map, working hours, phone numbers, email address.
  • Is there a section on the site dedicated to company employees? The presence of such a section creates the feeling of an already established acquaintance.
  • Are there customer reviews and portfolios on the site?
  • What is known about the history of the company? How long has it been around? Who is the founder? Who are the investors? What are your goals?
  • Is there any warranty return and service information? Terms of use and privacy policy?

Decide: content or design?

No matter how hard the designers try, more and more often content becomes the main element. When I met copywriting, I went to the site of a famous Russian entrepreneur. He had a blog with a simple design reminiscent of sites of the last century. And this was done on purpose.

And I really could not tear myself away from the article. Although reading useful content on a nice looking site is much better. But the moral of this story is different:  in the pursuit of colorful design, do not forget about the text.